June 22, 2021 – Zappar, a provider of an augmented reality (AR) platform and creative studio, has today announced a new technology partnership with AiBUY, a provider of a shoppable media technology platform for e-commerce. AiBUY‘s proprietary overlay technology combined with Zappar’s AR experience offering will enable Zappar integrations with e-commerce platforms such as Salesforce Commerce Cloud and Shopify, and payment solutions like Stripe, Google Pay and Apple Pay.
Together, AiBUY and Zappar will be able to bring the checkout process into the AR experience, with no external linking required to complete the purchase, according to Zappar. This will allow companies using the platform to capitalise on the purchase intent of consumers when it’s at its highest point – when they are browsing products.
Zappar added that as a result, the partnership marries the success rate that AR experiences have when converting browsing to real sales, with the retail expertise of AiBUY, at a time when retailers are experimenting with experiential stores, extending their footprints away from brick and mortar locations.
Ryan Scott, CTO at AiBUY, commented: “We are extremely excited about the partnership with Zappar and the capabilities we collectively bring to transform the AR landscape. Powered by AiBUY’s flexible integration API’s and overlay technology, clients can tie AR directly to their e-commerce and payment platforms such as Salesforce Commerce Cloud, Shopify, Braintree, Stripe, Google & Apple Pay, enabling their consumers to purchase seamlessly without leaving the AR experience. The combination of Zappar’s robust platform and AiBUY’s patented overlay technology, in addition to our vast collective experience, makes for a powerful partnership. We believe that this is the next evolution of Augmented Reality and are proud to bring a first-of-its-kind scalable AR Shopping solution to the market that is platform agnostic.”
The announcement was made during the first day of Zappar’s AR Pioneers virtual event, which is taking place from June 22-23, and covering how brands and businesses can best leverage AR and WebAR today. The event will also provide attendees with exclusive access to new product releases, tech demos and fireside chats with industry leaders. For more info, click here.
Ed Morris, VP Strategic Partnerships – North America at Zappar, commented: “Bringing the e-commerce checkout process into the AR experience allows us to leverage the power of AR to engage and excite, capitalizing on consumer purchase intent, when it’s at its highest. This will greatly improve the consumer experience and our client’s product sales conversions alike. It has been a pleasure working with the AiBUY team and their best in class tech and we look forward to collectively growing this partnership.”
The experience is underpinned by Zappar’s WebAR technology, which enables brands to create and deploy immersive AR experiences to the mobile web without the need to download an app. For more information on Zappar and its WebAR platform, please visit the company’s website.
Image credit: Zappar / AiBUY
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.