In Augmented Reality News
September 17, 2024 – Mojo Vision, the developer of the ‘Mojo Lens’ augmented reality (AR) smart contact lens that pivoted last year to instead focus on micro-LED displays, has recently announced, a partnership with CY Vision, a next-gen heads-up display (HUD) technology company, to develop HUDs built with micro-LED technology that incorporate augmented-reality into automobiles.
According to Mojo Vision, these HUDs will leverage AI and 3D imaging to provide drivers with an immersive and personalized driving experience with informative, line-of-sight overlays that promote driver safety and provide essential information.
AR HUDs have the ability to keep drivers’ eyes and focus on the road by displaying information in their direct field of view, helping to reduce driver distractions. CY Vision’s HUDs offer a wide field of view that can display high-resolution images with 3D and AR capabilities. Additionally, its HUDs also eliminate existing image degradation such as sunlight reflection and color distortion, thanks to their enhanced light efficiency and super high brightness, according to the company.
“The automotive industry is always looking for advancements in user experience, design and safety,” said Sandeep Ohri, CEO of CY Vision. “AR HUDs have the opportunity to be the next big advancement in automotive technology, and the core total addressable market for HUDs is estimated to reach over [USD] $10B by 2034. We’re excited to add cutting-edge micro-LED to our existing solutions, expanding our offerings and serving our customers’ needs.”
Mojo Vision noted that as cars are equipped with more technology, managing energy consumption is critical. By mixing display technology with established semiconductor processes, micro-LEDs provide a cost and energy efficient opportunity to advance the development and implementation of high-performance HUDs.
Thanks to the small size and enhanced efficiency of Mojo Vision’s micro-LEDs, CY Vision will be able to design HUDs that integrate more seamlessly with a car’s layout and adapt to different windshield sizes through software, according to Mojo Vision.
“Automotive HUDs showcase micro-LED’s adaptability for being a superior display technology in multiple form factors,” said Nikhil Balram, CEO of Mojo Vision. “Micro-LEDs provide high performance without being obtrusive to structure and design. HUDs that will redefine the marketplace will require top-end resolution and quality, all of which micro-LED can provide at a cost-effective price point and low energy consumption.”
For more information on Mojo Vision and its micro-LED technology for the AR and VR market, click here. To learn more about CY Vision’s 3D display and augmented reality HUD technology for the automotive industry, click here.
Image credit: Mojo Vision / CY Vision
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.