In General XR News
October 1, 2024 – 3D Cloud (formerly Marxent), a 3D digital asset management platform for 3D product visualization, has recently announced a USD $20 million growth capital investment led by Arnie Bellini of Bellini Capital.
According to the announcement, Bellini, a Tampa Bay tech entrepreneur and board member at 3D Cloud, has expanded his support in the company as it continues to expand its offerings for next generation online shopping experiences.
3D Cloud’s platform provides retailers with a scalable solution for managing and delivering 3D product visualizations to enhance customer engagement. Designed for furniture and home improvement retailers, the platform handles millions of products and variants, and allows for the creation, management, and publishing of 3D content. Retailers can integrate product data, manage 3D assets, and export content to multiple environments without the need for coding.
Commenting on his investment, Arnie Bellini, Managing Partner at Bellini Capital, said: “Retailers and manufacturers are flocking to 3D Cloud, drawn by its pioneering cloud-based design and visualization software that outperforms traditional solutions by a factor of five. This game-changing technology enables retailers to deliver hyper-personalized, on-demand services like never before.”
3D Cloud stated that as it aims to position itself at the cutting edge of the digital transformation wave, this latest capital infusion will be critical for scaling its operations and driving innovation. The company also referenced a “surge in demand for cloud-based 3D room planning and 3D product configuration solutions,” noting several recent client wins, including CITY Furniture, Best Home Furnishings, and Flexsteel.
“We’re pleased once again to have the support of Arnie Bellini and Bellini Capital,” said 3D Cloud’s CEO and Co-Founder, Beck Besecker. “Arnie is a long-term thinker who understands the real challenges of bringing new tech to market and how to mature an organization from a startup to a sustainable business that not only delivers value to customers but also understands its responsibility to team members and the broader community.”
3D Cloud stated that over the past 18 months it has grown to onboard numerous new customers and expand the reach of its platform across the home furnishings, office furniture, and DIY sectors. The company added that its focus remains on delivering solutions that address critical industry challenges, from order accuracy to enhanced customer experiences.
“3D Cloud gets it. They are responding to the clear market demand from pros, designers, and homeowners alike by reducing onboarding time, accelerating project design, automating presentations, and providing a highly collaborative design experience,” added Bellini.
For more information on 3D Cloud and its 3D product visualization platform for retailers, please visit the company’s website.
Image / video credit: 3D Cloud / YouTube
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.