In General XR News
November 27 2024 – Maximum Contrast, a creative tech agency specializing in AI, extended reality (XR), 3D, and experience design for brands, has recently announced the launch of ‘Lumos XR,’ a new XR platform designed to revolutionize how brands and consumers connect in the marketing and retail landscape.
Featuring advanced gesture-based interactions, voice activation, and gaze tracking, Lumos XR introduces immersive, touchless technology to companies and brands looking to engage customers in new ways, according to Maximum Contrast.
By scanning a QR code, users can be transported into branded 3D worlds that are interactive, personalized, and instantly accessible. The company stated that these worlds offer seamless cross-device experiences that make XR “practical and scalable for businesses of any size.”
Lumos XR brings together a suite of advanced technologies to help enhance interactivity and engagement. At its core is ‘4D Laservision,’ a head and gaze tracking system that analyzes real-time spatial and temporal data. This allows virtual worlds to adapt dynamically to where a user focuses, creating a more seamless and intuitive experience.
Adding to this, ‘NeuralMax,’ the platform’s voice-activated AI assistant, engages users in natural, conversational dialogue, helping to make interactions more fluid and immersive.
Finally, for brands looking to include a touchless experience into the customer journey, Maximum Contrast’s ‘Telekinetic XR’ provides gesture tracking that enables users to control and interact with content through simple hand movements, eliminating the need for physical touch and changing the way in which users can engage with branded worlds.
Additionally, cross-device functionality helps to ensure that the experiences remain smooth and continuous, allowing users to transition from one device to another, according to the company..
Adam Woodhouse, CEO and CCO of Maximum Contrast, expressed the company’s vision: “Lumos XR is about pushing the boundaries of what’s possible in brand engagement. We’ve created a platform that not only embraces cutting-edge technology but also redefines how brands can form authentic, lasting connections with their audiences and still put their user’s privacy first.”
As part of its growth strategy, Maximum Contrast is currently seeking Series A funding and strategic partnerships. The company stated that it aims to scale Lumos XR’s capabilities and expand its reach, and is inviting investors and brands to join in its efforts to help shape the future of interactive marketing and retail.
For more information on Maximum Contrast and its Lumos XR platform, and to view interactive demos of the company’s technology, click here.
Image / video credit: Maximum Contrast / Auganix
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About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.