April 25, 2019 – Snap Inc. announced yesterday that Kenny Mitchell will join the company as Chief Marketing Officer (CMO) beginning in June 2019. In this newly created role, Mitchell will join the senior leadership team of the company and report to CEO Evan Spiegel. Mitchell will lead all consumer and product marketing programs.
“Kenny’s consumer marketing expertise and his deep understanding of our products will be a great combination for Snap,” commented Spiegel. “Throughout his career, Kenny has demonstrated his ability to successfully execute innovative, global marketing campaigns, many of which have leveraged our own vertical video and augmented reality products. He’s a natural fit to join our team and lead marketing as we continue driving the positive momentum we have in the business.”
Commenting on his new position, Mitchell said: “Snap is a great company with strong values, an inspired vision and innovative products that are empowering its global community”. He added, “I look forward to helping Evan and Snap continue to tell their story to people around the world, and working with my new colleagues as we define the future of the camera and self-expression.”
Mitchell brings experience building brands and leading fully-integrated marketing programs. He most recently held the role of Vice President of Brand Content & Engagement for McDonald’s USA, where he guided the company’s strategic brand and consumer marketing agenda in the US. Prior to joining McDonald’s, Mitchell served as Head of Consumer Engagement at Gatorade, where he led all global integrated consumer marketing efforts and pioneered the usage of Snapchat vertical video and augmented reality tools. He has also overseen Brand and Consumer Marketing for NASCAR and previously served as Vice President and General Manager at the Dew Tour, a division of the NBC Sports Group.
Image credit: Snap Inc.
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.