In August 1, 2019 – CGTrader, the world’s largest source for licensable stock and custom 3D models, has announced it will be presenting new innovations in Augmented Reality (AR) for omnichannel retail at CommerceNext 2019 in New York this week, from 31st July to 1st August.
CGTrader is working with apparel design and manufacturing company, IKAR, to help transform traditional fashion visualization 2D image and paper catalog into more engaging and immersive 3D and AR customer experiences for its intimate apparel and activewear lines. This includes providing photorealistic 3D models to IKAR via CGTrader’s new all-inclusive, scalable ARsenal augmented reality solution. CGTrader is also teaming up with Magic Leap to explore new interactive spatial 3D applications for consumers purchasing garments, both for at-home shoppers and end-of-aisle experiences.
IKAR designs and manufactures seamless garments that can be found in retail stores such as American Eagle, Target, Ross, and Nordstrom. The company expects that moving from a flat 2D presentation to 3D and AR experiences for its fashion industry customers will it to depict seamless apparel on 3D fashion models without incurring the cost or time of traditional photoshoots. It will also help IKAR to present complete digital 3D fashion collections, including all designs, colors, styles, and combinations, without having to invest in physically producing individual garment samples. Furthermore, IKAR anticipates that by bringing the digital world into the physical, it will allow the company to create immersive, engaging, and sales-inducing customer experiences – including virtual fashion shows – in any environment, such as trade shows, sales meetings, in-store, and online.
To achieve this, IKAR will use CGTrader’s recently-launched ARsenal augmented reality solution, which provides retailers with the capabilities and services required to integrate AR for online stores, enabling shoppers to experience products in an immersive, interactive environment.
“A garment will create a greater attraction when presented on a human model rather than lying flat or on a hanger. However, such presentations require a considerable amount of resources such as photoshoots, human models and more,” said Roi Ballin, Business Development Manager, IKAR. “For us, CGTrader ARsenal provides an immediate solution for a more elevated mean to present our products, while eliminating the need to invest in expensive 3D software, internal training, project management, other internal resources or upfront investments for 3D implementation. We can cost-effectively outsource the 3D modeling and 3D viewing processes so we can focus on what we do best. This is transforming our whole approach to the way we think about pre-sales and fashion product presentations.”
Looking forward, CGTrader is working with Magic Leap to explore how its spatial computing technology can offer IKAR the opportunity to develop end-of-aisle and other immersive customer experiences. Both companies will continue to explore how the application of interaction with AR models can be extended to at-home shoppers. With Magic Leap devices, consumers would have the ability to visualize 3D fashion models wearing garment collections at-home and be able to interact with the model by changing the desired color, shape or style of the garment via AR menu choices.
Furniture and home décor retailers, including Fatboy and Garten und Freizeit.de, have already partnered with CGTrader to upgrade their e-Commerce sites to immersive 3D and AR. Commenting on the potential of the technology for fashion, CGTrader CEO, Dalia Lasaite, said: “Just as IKAR’s seamless apparel creates a better experience for the buyer, so does CGTrader ARsenal that brings a better customer experience to the retail buyer. Working with IKAR has given us the perfect opportunity to expand the scope of our augmented reality solutions to include omnichannel retail. And collaborating with Magic Leap will enable us to explore interactive spatial computing experiences for fashion and other industries that eliminate the boundaries between the real and digital worlds.”
CGTrader’s Keynote Presentation with IKAR and Magic Leap will be taking place today at the CommerceNext conference.
Image credit: CGTrader/IKAR
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.