January 30, 2020 – Augmented Reality technology company, Blippar, has today named Keith Curtin as its Chief Commercial Officer for the US.
Curtin started his AR career at Blippar in 2013 and then led the US commercial business for Zappar in North America before founding his own consultancy firm, See Digital. According to Blippar, Curtin has consulted with hundreds of Fortune 1000 global brands to help them develop and execute their first augmented reality and mixed reality campaigns, including P&G, Coca-Cola, Pepsico, Nestle, Disney, LVMH, Diageo and Kellogg’s.
He will now be responsible for driving commercial growth in the US for Blippar’s AR creation and publishing platform, Blippbuilder, which enables brands, educators and individuals to create and publish their own AR experiences with no coding knowledge or skills required.
Commenting on his appointment, Curtin said: “Blippar has become a global leader and pioneer in AR that spans across advertising, retail, FMCG, healthcare, education and content creation tools for the next generation of digital engagement. As we gear up for our next phase of growth, I’m thrilled to be returning to the company and look forward to moving our business and the AR ecosystem to the next level.”
Blippar’s CEO, Faisal Galaria, commented: “I’m delighted to welcome Keith back to Blippar. His experience in the AR space is unprecedented. He helped Blippar scale through several early phases of its growth lifecycle and was instrumental in educating global brands about how to use pioneering AR in their campaigns. Blippar remains the pre-eminent brand in the industry and with Keith onboard we are building a truly world-class team to deliver our ambitious growth plans as the market for AR becomes increasingly mature.”
Blippar’s mission is to make AR easy to create and accessible for everyone, and since launching in the UK in 2011, the company’s technology has been used by brands such as PepsiCo, Porsche, Pearson, Burberry, Cadbury, L’Oréal, GSK, Rugby World Cup and Procter & Gamble.
Image credit: Blippar
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.