March 11, 2020 – Blue Hat Interactive Entertainment Technology, a producer, developer and operator of augmented reality (AR) interactive entertainment games, toys and educational materials in China, has today announced that the United States Patent and Trademark Office has issued U.S. patent number US 10,512,836 B2, covering Blue Hat’s ‘Interactive System Based on Light Intensity Recognition’.
Blue Hat’s ‘Interactive System Based on Light Intensity Recognition’ connects a physical toy with the virtual content of a mobile game, which Blue Hat believes represents a major breakthrough in the realization of AR technology. By installing a light sensor on a toy, a game program is run on the smart device to provide a control signal of brightness change. After collecting by the light sensor, the movement of the toy is controlled, thereby realizing an effective interaction between the smart device and the physical toy. Blue Hat adds on it’s patent filing that the system’s characteristics include that of simple circuit structure, low manufacturing cost, and easy realization.
An example of the potential presented by Blue Hat’s ‘Interactive System Based on Light Intensity Recognition’ is the company’s AR Racer product, which comprises a toy car fixed onto a smartphone screen and is designed for individuals ages 12 through 28. Blue Hat states that its AR Racer has been successful in the Chinese market, and sales have continued to rise. With over four million users, AR Racer has attracted a global user base with significant player communities in China, Russia, Korea, the UK and Saudi Arabia.
Xiaodong Chen, Chief Executive Officer of Blue Hat, commented: “We believe that the success of our AR Racer product, which incorporates our ‘Interactive System Based on Light Intensity Recognition’, is testament to this technology’s popularity among consumers.” Chen added, “Looking ahead, we intend to develop a wide range of products incorporating this technology to further implement our goal of creating a rich visual and interactive environment for our users, and we intend to ramp up our overseas expansion and continue discussions with distribution partners in the U.S.”
Image credit: Blue Hat Interactive Entertainment Technology
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.