US go-karting chain Autobahn Indoor Speedway signs purchase agreement with Immersive Tech for up to 10 Virtual Reality LBE attractions

In Virtual Reality News

April 8, 2021 – Immersive Tech, a Victory Square Technologies Inc. portfolio company and creator of immersive virtual reality (VR) experiences, has announced that it has entered into an initial 3 unit purchase agreement of its hyper-immersive ‘UNCONTAINED’ VR attraction with Autobahn Indoor Speedway, with an option on 7 additional units for the remaining Autobahn locations.

Autobahn Indoor Speedway is one of the largest chains of indoor go-karting operators in North America with locations in Bessemer Alabama, Essex Maryland, Dulles Virginia, Jacksonville Florida, Jessup Maryland, Manassas Virginia, Memphis Tennessee, Lemoyne Pennsylvania, and West Nyack New York.  

In addition to go-karting, Autobahn also offers guests a range of entertainment activities at many of its locations, such as games arcades and axe throwing. According to Immersive Tech, the company plans to invest heavily in it’s locations to include additional family attractions such as rope courses and ziplines, as well as expanding its arcade games offering to include the installation of Immersive Tech’s UNCONTAINED hyper-immersive VR attraction for multiplayer experiences.

Commenting on the initial purchase agreement, Bill Harris, Director of Development at Autobahn Indoor Speedway, said: “Autobahn Indoor Speedway is excited to enter into a Letter of Intent for up to ten UNCONTAINED VR units. We love UNCONTAINED’s unique combination of unmatched hyper-immersive player experience and it’s scalability, allowing us to rapidly add units inside or outside our locations with no operational disruption. UNCONTAINED will give our customers the next level cutting edge experience that they have come to expect from Autobahn Indoor Speedway.”

The initial 3 units will go into operation at Autobahn’s Chicago IL, Jacksonville FL and Dulles VA locations. Autobahn also has options for 7 additional UNCONTAINED units, and the company has the intention of adding the attraction to all of its 10 locations across the US through a mix of interior and exterior placements, according to Immersive Tech. 

Tim Bieber, CEO at Immersive Tech, stated: “We are thrilled Autobahn Speedways chose our UNCONTAINED VR attraction for their 10 locations. This shows they recognize the innovation leap we have accomplished in the release of our turnkey, mind blowing hyper-immersive experience”

For more information on Immersive Tech and its multiplayer location based entertainment (LBE) virtual reality offering, please visit the company’s website.

Image / video credit: Immersive Tech / YouTube

About the author

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.