July 14, 2022 – AmazeVR, a virtual reality (VR) concert platform company, and SM Entertainment, one of South Korea’s largest entertainment companies, have recently announced that they will form ‘Studio A’, a joint venture that will produce immersive VR concerts using AmazeVR’s proprietary VR concert creation tools while drawing on the extensive network of artists in K-pop and beyond through SM.
SM Entertainment has helped to pioneer and lead the global emergence of K-pop since its establishment in 1995. The company has an interest in applying technology to the entertainment business, and is grafting virtual reality into the activities of its artists through Studio KWANGYA, SM Entertainment’s metaversal content production arm.
AmazeVR will bring its VR concert creation tools to Studio A, allowing the company to create high-quality VR concerts. These tools include AmazeVR’s custom 3D VR camera and stage setup, Unreal Engine-based VR VFX Tools, and AI modules to automate manual tasks. Concerts will be distributed exclusively through AmazeVR’s VR music metaverse service and SM’s VR metaverse service.
“SM is excited to expand our market to include metaverse content for artists using AmazeVR’s industry-leading VR technologies and proprietary concert creation tools. We’ve had a great interest in this market and see the opportunity for our artists in the metaverse,” said Sung-su Lee, CEO of SM Entertainment. “AmazeVR shares the same vision for this next generation of music.”
Studio A will be based in Seoul, South Korea, where it will source SM’s artists, along with other K-pop and Asian artists, and further AmazeVR’s impact as a VR concert creation and distribution platform service.
“We’re thrilled at the prospect of working with SM to collaborate with K-pop and other Asian artists, as well as other Asian music companies, through our new partnership. They’ve influenced K-pop globally, united the music industry across the continent, and brought unique and energetic performances to worldwide audiences,” commented AmazeVR Co-CEO, Ernest Lee. “We’re going to see some phenomenal VR concerts.”
AmazeVR hosted a US-based VR Concert tour this summer with global rap icon Megan Thee Stallion and her ‘Enter Thee Hottieverse’ tour. The AmazeVR team traveled from city to city with VR headsets, showing fans high quality VR performances from the artist.
Through this latest partnership with SM Entertainment, AmazeVR will be able to expand its VR concert production by sourcing K-pop and Asian artists, broadening its content diversity. The company stated that its ultimate goal is to bring fans from all around the world closer to their favorite artists through its global platform.
“Our JV partnership with SM Entertainment will deliver mesmerizing, fully immersive VR concerts featuring mega K-Pop stars. Never before have fans been able to experience their favorite artists in such an intimate and personal way. Get ready to see captivating choreography as the music comes to life, with the fan center stage,” added AmazeVR Co-CEO, Steve Lee.
For more information on AmazeVR and its virtual reality concert platform, please visit the company’s website.
Image credit: AmazeVR
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.