In Augmented Reality News
February 17, 2025 – Cloudinary, a provider of cloud-based image and video management services, has recently announced the launch of Cloudinary 3D, a platform designed to enable e-commerce brands to create and manage interactive 3D visuals, augmented reality (AR) content, and photorealistic product images.
Cloudinary 3D allows businesses to generate multiple visual asset variations from a single 3D model, including interactive AR experiences, 3D viewers, and product configurators, without requiring special 3D expertise. Aimed at streamlining content creation and reducing costs, Cloudinary stated that Cloudinary 3D automates workflows to support faster content development, enhance customer engagement, and potentially lower product return rates.
By simplifying the creation of immersive experiences, Cloudinary 3D enables brands to deliver high-quality visual content faster through the transformation of 3D models into photorealistic images and videos. This can also help reduce the need for costly photoshoots and customization, enabling quicker, more cost-effective product launches for brands, according to Cloudinary.
“We believe immersive 3D content is the future of e-commerce, and Cloudinary 3D makes it accessible for every business, large or small,” said Yair Miranda, General Manager of Cloudinary 3D. “Delivering on our commitment to empower brands to create extraordinary digital experiences, Cloudinary 3D allows brands to greatly simplify their workflows and modify how they go to market—all at a fraction of the cost and complexity.”
Citing its own research, Cloudinary stated that immersive product content can reduce cart abandonment by nearly 50% and decrease return rates by approximately one-third. Furthermore, by enabling customers to explore every detail of a product (such as size, texture, and design) via interactive 3D viewers and augmented reality activations, product dissatisfaction and returns can be reduced, according to the company.
Cloudinary 3D’s features include:
- Immersive 3D and AR product interactions: Allow customers to view products from every angle and visualize them in their own space, boosting buyer confidence.
- Personalized shopping experiences: Enable customers to explore variations in color, material, and design.
- Photorealistic visuals: Generate high-quality images and videos directly from 3D assets.
- Developer-friendly integration: API-first design integrates seamlessly with existing workflows, according to Cloudinary.
For more information on Cloudinary and its newly launched Cloudinary 3D platform, please visit the company’s website.
Image / video credit: Cloudinary / Business Wire
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About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.