May 13, 2020 – ImagineAR (formerly Imagination Park), a provider of an augmented reality platform that enables businesses to create their own mobile phone AR campaigns, has announced the signing of a partnership with Engaged Nation, a provider of digital engagement marketing for the casino industry. Engaged Nation will integrate the ImagineAR augmented reality platform into its REACH (Revenue/Engagement/Activation/Conversion/Hub) Platform as an enhanced offering to its casino clients. With social distancing measures still ongoing, the companies hope that the new AR gaming solutions will provide casinos with a new activation and engagement channel to help drive revenue.
The Engaged Nation REACH platform combines incentivization, mechanical intelligence and behavioral and economic psychology to reward participants for their continuous online-to-on-property engagement with free virtual currency, drawing entries and instant rewards through branded online games, activities and gamified emails. The companies anticipate that through the addition of the ImagineAR augmented reality platform to the REACH platform, casinos will be provided with the ability to deliver a fully immersive mobile experience to their players, leading to greater property visits.
The Engaged Nation casino client list includes Station Casinos and Golden Entertainment in Las Vegas, Navajo Gaming in Arizona and New Mexico, Hard Rock Resort Casino in Lake Tahoe, Akwesasne Mohawk Casino Resort in New York, and Morongo Casino Resort in California. Engaged Nation also partners with major gaming manufacturers, including Scientific Games and Konami Gaming, to help launch new slot titles and reinvigorate popular mature titles.
“We are excited to add ImagineAR to our interactive platform. We pride ourselves on offering the most advanced technology to our clients and their customers. We know that augmented reality can play a significant role in driving more customer engagement and trips to a casino property. ImagineAR’s platform is ideal to help accomplish that goal,” said Engaged Nation CEO, Jerry Epstein. “By integrating augmented reality into our programs, casinos and properties can now attract customers with a fully immersive mobile enabled experience.”
“ImagineAR is excited to partner with one of the North American leaders in casino interactive solutions to provide immersive AR engagement experiences in casino and properties,” said ImagineAR CEO and Founder, Alen Paul Silverrstieen. “Augmented Reality campaigns using mobile phones can build deeper connections with consumers, generate new revenue opportunities, while enhancing their on-property experiences. ImagineAR captures each consumer activation and data so organizations can measure the true ROI of their campaigns.”
ImagineAR creates interactive holographic content that is delivered by its cloud-based augmented reality enterprise platform. The company’s “AR-as-a-Service” augmented reality platform allows business users with no programming or technology experience to create and implement their own AR campaigns, helping to build deeper connections with consumers through immersive activations.
Image credit: ImagineAR / Engaged Nation
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.