In General XR News
October 14, 2024 – The Augmented Enterprise Summit returns this week, bringing together key industry professionals and emerging technology experts for three days of immersive discussions and product showcases. The summit, now in its 11th edition, has established itself as a prominent event focused on the business applications of XR (AR/VR/MR) technologies, digital twins, artificial intelligence (AI), and spatial computing.
As the XR industry shifts to a new era of AI integration and digital twins, the Augmented Enterprise Summit offers a timely platform for enterprise leaders to explore the intersection of these emerging technologies. According to BrainXchange, the event’s organizers, this year’s event promises to host approximately 1,300 attendees, with more than 75% representing enterprises, including Fortune 1000 companies actively evaluating or deploying XR solutions. Speakers from various industries such as healthcare, automotive, manufacturing, retail, and energy will offer insights on their experiences in adopting these technologies.
The expo floor at Augmented Enterprise Summit will feature 75+ exhibitors this year, including major companies such as Meta and HTC, alongside innovative startups showcasing enterprise-ready XR hardware and software solutions. Plus, representatives from major corporations, including Walmart, FedEx, American Airlines, and AstraZeneca are also scheduled to participate, and will be sharing practical insights and challenges on their own augmented, virtual, and mixed reality implementations.
The event program will cover topics for all levels of XR adoption across three structured days, with the first day broadly focusing on getting started with XR. The second day will focus more on scaling XR implementations across the enterprise, while the third day will offer more forward-thinking content on XR’s uses.
A notable addition to this year’s programming is the inclusion of a range of hour-long informal industry meetups being held at the end of Day 2, which will offer attendees a chance to connect in smaller groups based on shared industry roles and challenges.
Over the years, Augmented Enterprise Summit has aimed to differentiate itself by focusing exclusively on real-world XR applications for the enterprise, offering comprehensive insights into project deployment, device management, and scaling technologies. By spotlighting companies already realizing cost savings and operational efficiencies through XR and by emphasizing practical strategies that enterprises can apply immediately, the summit provides valuable benchmarks for businesses looking to make their own investments in spatial computing and ultimately helps enterprise attendees to move beyond pilot programs to full-scale rollouts of AR, VR, and MR technology.
The Augmented Enterprise Summit will run from October 15-17 in Dallas, Texas. For additional details about tickets, speakers, exhibitors, and the event schedule, please visit the official Augmented Enterprise Summit website.
Image credit: Augmented Enterprise Summit
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About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.