In Augmented Reality, Virtual Reality and Mixed Reality News
July 9, 2020 – AVATAR Partners, a provider of extended reality (XR) software solutions for heavy-duty commercial and military applications, has announced that it is the first company to be given dual status as both a Platinum Reseller and a Managed Delivery Partner for Unity, the ubiquitous software development language for augmented reality, virtual reality and mixed reality applications.
The focus of the relationship between AVATAR and Unity will be on developing and serving opportunities for XR solutions in key industrial sectors such as AEC (architecture, engineering, construction), ATM (advanced transportation and manufacturing) and aerospace, where demand for high-performance, reliable XR solutions is growing rapidly, according to the company.
“This is a very exciting time for real-time, immersive technologies with fundamental shifts going on in the way people work,” said AVATAR Partners CEO and Founder, Marlo Brooke. “We are very pleased to expand our relationship with Unity to bring the benefits of extended reality to an even wider range of potential users.”
As a Unity Platinum Reseller, AVATAR will provide Unity solutions for any users, regardless of whether they are an AVATAR customer. In its role as a Managed Delivery Partner, AVATAR will provide a complete set of services including hardware/software purchasing, installation and testing for both AVATAR customers and Unity-generated customers. This approach will span the evaluation, analysis, development and sustainment life cycle to ensure that the Unity platform is optimally utilized.
“We anticipate strong results from this special relationship. It will help further open doors in the industrial market and have a positive impact on how Unity is perceived in the marketplace,” said DJ Parenti, Manager of Strategic Partnerships, Managed Delivery for Unity. “Our goal is to work closely with AVATAR as a trusted partner based on their market presence and their solutions that are proven to add significant value in the industries they serve.”
AVATAR Partners develops XR solutions, many of which are unity-based, including Avatar CONNECT, SimplifyXR and the Augmented Reality Maintenance Aid (ARMA). The company states that it addresses the full AR/MR development lifecycle, and that its team includes mechanical and system engineers, instructional system designers, storyboarding creators, human factors (UI/UX) designers, multimedia and graphic experts, CAD engineers, software developers, database engineers and AR/MR/VR software developers.
For more information on AVATAR Partners, please visit the company’s website.
Image credit: Unity / AVATAR Partners
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About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.