August 24, 2020 – Bublar Group has recently announced that it is moving forward in the soft launch of its augmented reality (AR) location-based MMORPG: Otherworld Heroes. Additional countries in Asia and Europe will be added to the list of supported locations, with Philippines and Romania in pool position. More countries will be added gradually, according to the company.
During the summer, the game was tested in Sweden, Poland and Indonesia as the first markets. Bublar states that the soft launch phase aims to test, calibrate and evaluate the game for technology, retention and monetization for the upcoming global launch.
The outcome of the first user acquisition campaign is evaluated from the Swedish user base. The company announced that the latest statistics validate data collected from previous beta tests, demonstrating “good potential” – Retention Day 1: 37.7%, Day 7: 17.0% and Day 28: 6.6%, compared to industry standard for the best performing games in the role-playing game genre mobile, which is for Day 1: 35%, Day 7: 11% and Day 28: 4%, according to Bublar.
As a result, the company will now continue with additional test countries in Europe and Asia in order to establish a larger base to evaluate data from, as the company stated that data from both Poland and Indonesia were affected by Covid-19.
“Otherworld Heroes is a technologically advanced online game where the GPS positions of the players are shared between each other in real time and visualized on the imaginative mobile map where the whole world is the playing field. The feedback we receive from our enthusiastic players, along with the data we now collect from the test launches, is paramount in preparing the game for rollout in the major commercial markets,” said Wictor Hattenbach, Game Studio Director at Bublars Game Studio.
Players can work individually or together in order to solve missions, fight enemies, and gather resources to advance through the game’s different dimensions. The soft launch takes place in different phases on the iOS and Android platforms with a focus on testing, evaluating and improving technology, gaming experience and monetization for commercial launch.
Otherworld Heroes won this year’s Auggie Award for ‘Best Game & Toy’ at AWE2020. The game is currently available for download from the App Store and Google Play. For more information on Otherworld Heroes, please click here.
Video credit: Otherworld Heroes / YouTube
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.