October 10, 2020 – Hyundai Mobis has this week announced that it has made a significant investment in Envisics, a UK-based augmented reality heads-up display (AR HUD) company. AR HUD is a next generation safety convenience feature for automobiles that matches driving information with the road ahead in real-time and projects it onto the vehicle’s windshield within a driver’s line of sight.
Hyundai Mobis stated that it has been making aggressive investments in autonomous driving and electrification over the last 3 years, demonstrating its focus on actively discovering and developing next generation components in infotainment, and in autonomous driving. The company has collaborated with Velodyne on a lidar-based advanced driver assistance system, and has worked as part of its ‘Motional’ autonomous driving joint venture with Aptiv PLC. The company has also established 3 new electrification plants in Korea.
“Hyundai Mobis will jointly develop autonomous driving specialized AR HUD with Envisics, targeting mass production by 2025,” Executive Vice President, CTO, Sung Hwan Cho said. “We will proactively present the next generation AR HUD solutions to global automakers for increased safety and convenience to avoid distracting drivers.”
Envisics is a holographic technology company with experience in mass-producing AR HUDs based on dynamic holography. Hyundai Mobis stated that AR HUD is currently in the initial market creation stage, but is considered a major field for car infotainment that will expand competitively in the next 10 years.
AR HUD can be implemented in two ways; geometrical optics and digital holography. Envisics’ digital holographic technology utilizes advanced hologram implementation methods, providing a software defined broad field of view without the need for additional optical devices. This approach significantly reduces the hardware volume and is thus more optimized for next generation AR HUD, according to the company.
Hyundai Mobis is the 7th largest automotive supplier in the world and is headquartered in Seoul, South Korea. For more information on the company’s automotive augmented reality offering, click here.
Video / image credit: Hyundai Mobis
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.