April 23, 2019 – Pizza Hut and UK based AR company INDE have partnered to offer a photo opportunity for visitors to the NFL Draft with a custom-developed large-screen Augmented Reality installation. INDE’s interactive BroadcastAR experience allows fans to have a 3D encounter with NFL footballers Antonio Brown and JuJu Smith-Schuster of the Pittsburg Steelers. Visitors can choose a dance move they would like to perform with the footballer, then record their moves and share their photos or videos online.
To get a fully immersive, live AR experience INDE had to capture the players’ movements in a green screen environment and integrate these 2D characters into a setting that usually operates with 3D animated characters.
INDE’s COO Alex Alanson commented: “We’re delighted to work with Pizza Hut again, bringing NFL fans ‘up close and personal’ with one of the most charismatic players in the league. It’s a real tribute to the quality of the work we do and how we deliver this on the ground when we work on prestigious projects such as this”.
The technology was introduced to NFL fans earlier this year at the Super Bowl LIII, but INDE stated that this isn’t the first interactive Augmented Reality experience the company has created for a global brand’s fan-centric campaign. In 2018 they developed a similar product for Adidas with Brazil and Real Madrid player Marcelo, which has been deployed in multiple locations and various events worldwide.
Video credit: INDE/YouTube
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.