December 7, 2021 – MyndVR, a provider of virtual reality (VR) solutions for older adults in the United States, has today announced the acquisition of VR therapy company Immersive Cure. The company also announced that Jessica Benson, founder of Immersive Cure, will join MyndVR as the VP of Market Development.
Benson co-founded Immersive Cure in 2019 with her team with the intention to support and improve the lives of older adults, Veterans, and those who care for them through virtual spaces. In 2020, Benson and her team expanded outreach to national hospice and Veteran organizations.
“Acquiring Immersive Cure was a natural choice as our team continues to grow,” said Chris Brickler, CEO of MyndVR. “MyndVR remains focused on giving back to people in need and improving lives. Jessica has been a leader in this space, and we are excited for her to join MyndVR.”
Commenting on the acquisition, Benson stated: “I’m proud and excited to join MyndVR and contribute to their incredible growth.” Benson added that the company is already seeing benefits from the merger as it has signed on New York-based MJHS Health System (MJHS) as a new client, meaning a new partner for MyndVR as a result.
MJHS is connecting with MyndVR / Immersive Cure to study how virtual reality can improve the quality of life for its hospice patients. The initiative will be funded through a Veteran-focused grant from TD Bank. The pilot provided by the MyndVR / Immersive Cure merger will launch at Isabella Center for Rehabilitation and Nursing Care, a member of MJHS Health System, on Pearl Harbor Remembrance Day to offer the modality to its residents and patients—specifically those who are Veterans—before expanding to MJHS Hospice patients in other parts of the Greater New York Area. Veterans will be able to see, hear and move among the memorials in Washington, DC, that honor their service.
“This exciting, innovative pilot helps us offer our hospice patients who are Veterans a new, thoughtful and therapeutic break from the reality of their diagnosis,” said Thomas Lamb, a US Navy Veteran who is also the Veteran Liaison at MJHS Hospice. “This unique effort is expected to be equally powerful for the loved ones of our Veterans. In addition to the ‘wow’ factor, we believe it will help facilitate conversations that allow families to better express heartfelt emotions, discuss shared memories, as well as commemorate personally significant life moments, including military services milestones.”
MyndVR did not disclose an acquisition amount in its announcement. For more information on MyndVR and its virtual reality solutions for senior care, please visit the company’s website.
Image credit: MyndVR
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.