August 17, 2020 – NexTech AR Solutions, a provider of augmented reality (AR) for e-commerce, AR learning applications, and AR-enhanced video conferencing and virtual events, has today announced that it has begun a major expansion of it’s AR e-commerce business.
According to NexTech, in the past 60 days the company has signed new distributor deals with brands such as; Dyson, Philips Norelco, MR. Coffee, VitaMix, MetroVac, Breviel, and Cusinart. The company added that these new distribution deals will help to position the company to take advantage of consumers shopping from home – a paradigm shift seen in e-commerce more recently due to COVID-19 and social distancing measures – as well as leverage its full augmented reality technology stack into these brands, which includes its WebAR, ARitize360 app and it’s 3D/AR advertising network. NexTech stated that it expects these new products to have a significant impact on future revenues.
Evan Gappelberg, Chief Executive Officer, NexTech AR commented: “Up until 60 days, Miele accounted for the majority of our AR e-commerce business. Now with seven major new brands and more in the works, we are exponentially increasing our AR e-commerce revenue potential.”
He added, “During this digital transformation where above all else the customer experience is paramount, NexTech’s augmented reality solutions for e-commerce gives us a competitive selling advantage. We’re now taking a proven business model built for scale and applying it to these seven blue-chip consumer brands.“
Examples of NexTech’s AR e-commerce solutions
Andrew Lipsman, Principal Analyst at eMarketer, noted: “Everything we’re seeing with e-commerce is unprecedented, with growth rates expected to surpass anything we’ve seen since the Great Recession”. He added, “Certain e-commerce behaviors like online grocery shopping and click-and-collect have permanently catapulted three or four years into the future in just three or four months”.
Image / video credit: NexTech AR Solutions / Vimeo
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.