Pico Interactive partners with REACT Neuro to measure brain health via wireless Virtual Reality headsets

In Virtual Reality News

April 28, 2021 – Pico Interactive, a provider of virtual reality (VR) and enterprise solutions, has announced that its hardware has been chosen by REACT Neuro, a VR company that uses AI and digital exams with the aim of measuring brain health. Pico’s Neo 2 Eye headset, which is equipped with Tobii Eye Tracking, is now being used to help REACT Neuro analyze brain health thanks to the device’s advanced eye-tracking capabilities. 

“REACT Neuro’s use of our Neo 2 Eye headset will help to transform the healthcare industry for the better by accurately measuring brain health in a non-subjective manner wirelessly,” said Will Winston, US Sales and Partnerships Director at Pico Interactive. “There are millions battling neurological injury and disease – whether it’s senior living community residents suffering from dementia and Alzheimer’s disease or athletes recovering from concussions. REACT Neuro is working to improve the way we treat brain injuries.”

According to Pico, the technology is already being tested in different fields, from senior living to physical therapy. Asbury Methodist Village, a senior living community in Gaithersburg, Maryland, began using REACT Neuro in January 2021:

“At Asbury Methodist Village, we’ve begun brain health testing on our residents with the goal of creating personalized treatment plans, from physical exercise to cognitive training and providing real world feedback to REACT Neuro,” said Sue Paul, Director of Wellness at Asbury Communities. “We are setting up standing times for residents to come in for testing with a goal of 75 residents a month. We’re excited to use this technology to make our residents more informed, self-aware, and in control of their own brain health.”

Pico’s Neo 2 Eye device leverages dynamic foveated rendering, powered by Tobii Spotlight Technology, to enhance the headset and create an optimal user experience in VR based on where a user is looking. Building on the Neo 2 Eye, and to develop new features for its brain health platform, REACT Neuro uses Tobii Ocumen, a premium eye tracking solution that delivers advanced real-time data streams and filters optimized for the development of VR applications. 

“REACT Neuro provides a baseline assessment of brain health using biomarkers and neurological circuits. The assessment from our custom VR headsets – powered by Pico Interactive – is then put through our AI software to turn into useful insights,” said Jillian Paine, Chief Operating Officer at REACT Neuro. “We hope to change attitudes toward brain health to make it as accessible and normal as heart health.” 

For more information on REACT Neuro, please click here. For more information on Pico Interactive, visit the company’s website here. 

Image credit: Pico Interactive / Twitter

About the author

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.