In Augmented Reality and Virtual Reality News
July 14, 2022 – Enterprise extended reality (XR) solutions provider, PIXO VR, has recently announced USD $6.5 million in funding. The investment was led by Saudi Aramco Energy Ventures (SAEV), the corporate venturing subsidiary of Saudi Aramco, along with Peter Karmanos Jr., co-founder and former CEO of Compuware Corporation, and others. PIXO VR stated that the funding will help to fuel the next phase of growth for the company.
“This injection of capital allows us to continue to improve our first-of-its-kind platform,” said PIXO Founder and CEO, Sean Hurwitz. “We believe virtual reality provides more immersive, interactive, and meaningful experiences, and with PIXO, it has never been easier for organizations to leverage this technology to train employees.”
Companies like Saudi Aramco and Chick-fil-A have partnered with PIXO for its enterprise-compliant platform, Apex; an all-in-one solution for management and delivery of virtual and augmented reality (VR/AR) training content.
Launched in 2020, PIXO Apex helps seamlessly integrate XR training, from initial adoption to scaling across an entire organization. According to the company, Apex works on any headset and integrates with any Learning Management System (LMS) to provide a holistic view of training program performance, making it straightforward for companies to launch XR pilot programs and prove ROI prior to full scale adoption. Furthermore, integration with other XR solutions is possible with Apex.
“We knew six years ago (a lifetime in this industry) that big companies would never use a dozen different solutions, each with their own exclusive use case, to adopt XR,” Hurwitz continued. “When creating products with the end user in mind, it’s been clear to us that an all-in-one platform is what the market needs. It’s just what’s best for the customer.”
One of PIXO’s earliest customers, Saudi Aramco began using VR training through PIXO’s platform in 2020. This latest funding announcement is obviously testament to Saudi Aramco’s satisfaction in the PIXO platform, as it sees the company become the lead investor (via SAEV) in this round after two years of partnership with PIXO.
“We have been partners with PIXO since 2020, and have seen first hand the various benefits immersive training experiences can provide organizations,” said Anupam Singh, Investment Director for SAEV. “We anticipate tremendous future growth in the XR industry, and PIXO is in a great position to capitalize on that with their unique all-in-one platform.”
For more information on PIXO VR and its immersive virtual reality training solutions for the enterprise, please visit the company’s website.
Image credit: PIXO VR
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About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.