October 18, 2022 – 3D and augmented reality (AR) platform Threedium has recently announced an exclusive partnership with Bullfrog, a specialist digital communications and content agency for the luxury advertising industry. The collaboration aims to steer advertisers towards digital innovation in the fast-evolving Web3 landscape, according to the company.
Threedium stated that the decision to partner cements the companies’ shared vision that has developed over several collaborations on luxury brand campaigns. The partnership aims to help premium brands access innovative digital formats purposefully designed to bridge the gap between brands and their audience.
Bullfrog, which provides its clients with a digital ad format that helps to drive e-commerce sales, approached Threedium earlier this year to help conceptualize and build an exclusive new format. The new ‘3D PARASCROLL’ will enable brands to deliver 3D experiences via a high-impact display ad format, and will allow consumers to both interact and engage with the finer details of a product to help make an informed purchasing decision, according to the company.
Bullfrog and Threedium stated that their new partnership will help both brands and publishers become early adopters of a new fully-interactive digital format, and will help unlock untapped consumer engagement opportunities and pathways to the future of digital advertising. To date, brand partners of the exclusive 3D PARASCROLL format include Richemont Group and Samsung.
Dan Langton, Head of Partnerships at Bullfrog, said: “The necessity for creativity and innovation, within the digital media industry, has never been more paramount. Threedium is the perfect partner to help drive Bullfrog’s digital media offering forward into the exciting new age of digital. We are very excited about what we will collectively create for our clients in the near future.”
Kyriacos Kyprianou, Head of Business Development at Threedium commented: “Bullfrog’s digital media offering with Threedium’s technology will certainly help shape the future of advertising. The importance of creativity and innovation has never been greater in the digital media industry. As we look forward to collaborating together with our clients in the near future, we are very excited about what we will create.”
For more information on Threedium and its 3D immersive technology solutions, please visit the company’s website.
Image / video credit: Threedium / Bullfrog Digital
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.