November 2, 2021 – Threedium, a provider of software for the creation and distribution of 3D and augmented reality (AR) experiences, has today announced the completion of a pre-series A funding round of USD $2.1 million, bringing the company’s total fundraising to USD $3.6 million.
Threedium’s aim is to democratize the use of 3D and AR across all channels and the company stated that it will now use the pre-series A funds to accelerate the development of its low code, no code 3D engine that allows anyone to build immersive 3D and AR experiences and distribute them across omnichannel, display ad networks, e-commerce websites, and virtual stores.
Threedium CEO, Mike Charalambous, said: “Threedium has emerged as a one-stop to build and deploy 3D and AR solutions across any platform. With our 3D engine, teams can create powerful enterprise-level 3D and AR experiences at scale. From 3D and AR product explorers on their websites to interactive configurators on their e-commerce pages to 3D display ads and immersive AR portals—our clients are building the 3D internet and we are honored to be supporting some amazing brands.”
Threedium’s previous work includes supporting ASICS in the launch of the sports brand’s first NFT drop, as well as partnering with Arcadier Group to enhance customer experiences for its marketplace using 3D and AR technology. The company also states that it was recently selected as the exclusive Amazon Advertising tech provider for 3D display ads. Furthermore, the company has built and launched a rest API that allows brands to upload and publish hundreds of 3D models simultaneously.
Investors in this latest funding round included EdenBase, Frederic Larmuseau and co-investors, Richard Fourie, Davide Scafuro, Martijn Kinnegim, Richard Walker, Godfried Kinnegim, and Bas Van Exel. According to Threedium, several existing shareholders including Seedrs, Simone Canclini, and Collider Investors will also be following up their pre-emption rights.
“We see the application of 3D and AR for enterprise markets and as an entry point to the metaverse, and believe that Threedium will continue as a leading force behind the delivery of immersive experiences for brands around the world,” said Daniel Doll-Steinberg, co-founder at EdenBase.
For more information on Threedium and its 3D and augmented reality software solutions for e-commerce and brands, please visit the company’s website.
Image credit: Threedium
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.