December 17, 2020 – Unity, a leading platform for creating and operating real-time 3D (RT3D) content, has announced the acquisition of RestAR, a Tel Aviv-based computer vision and deep learning company that enables fashion brands, online retailers, and marketers to scan and render physical consumer products in high-quality 3D for augmented reality (AR) visualizations, using only a mobile device.
Coming on the heels of the launch of Unity Forma, a new tool that allows marketers to create and publish interactive experiences from 3D data, RestAR will extend the power of interactive RT3D technology to marketers by generating a digital twin of any product or object in 3D.
“With the acquisition of RestAR, Unity is giving massive power to brands, retailers, and consumers by democratizing digital marketing for almost any product,” said Dave Rhodes, Senior Vice President and GM, Unity Create Solutions, Unity. “What was once out of reach for those outside of large manufacturers and consumer products companies, is now available to businesses of any size looking for a tangible, effective way to market their products. We fundamentally believe anyone should be able to leverage Unity’s products and this acquisition is another step in that direction.”
According to Unity, RestAR allows online businesses and marketers to create high-quality 3D models of products easily, since scanning an object with RestAR only involves taking a 1-minute video to complete, and does not require any technical knowledge or special hardware. Scans are then processed and highly-compressed in the cloud using AI-based technology. Brands that RestAR currently works with include fashion brands and e-commerce platforms including UGG, Off-White, Wix, Dafiti, Hoka One One, Palm Angels, Heron Preston, and more.
“The COVID-19 crisis accelerated the expansion of retail and other industries towards new consumer behavior and digital transformation. Alongside Unity, which has already established itself as a leader in rendering 3D content across multiple industries, RestAR, combined with Unity Forma will be a visual content game-changer for businesses and marketers across industries,” said Bar Saraf, CEO, RestAR.
Unity did not disclose the acquisition cost, but noted that RestAR employees will join the company from their headquarters in Tel Aviv, Israel. For more information, on RestAR’s 3D product capture platform, please click here. For more information on Unity, please visit the company’s website.
Video credit: RestAR / YouTube
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.