Mindshow Unveils Virtual Production Solution for Studios and Enterprise Content Creators

In Virtual Reality and Mixed Reality News

February 6, 2025 – Mindshow, a real-time CG animation company working to transform creative IP into studio-grade content, has recently unveiled its virtual production platform alongside the appointment of David Baron as Chief Operating Officer.

Mindshow’s platform merges real-time rendering with asset ingest and character animation tools accessible across the entire production pipeline—from storyboarding to final pass—enabling real-time animation that maximizes the value of existing brand IP.

With Mindshow, directors are able to step into virtual studio sets using mixed reality (MR) and virtual reality (VR) headsets, including the Apple Vision Pro and Meta Quest platforms, to instantly utilize a flexible toolkit that offers complete creative control, according to the company.

“Every step of animation requires a specialized tool—from assets to previsualization to rendering and review. This technical fragmentation bottlenecks creativity, costing production teams time and money,” said Sharon Bordas, CEO of Mindshow. “Mindshow is purpose-built to integrate a growing ecosystem of virtual production capabilities as rapidly as cutting-edge content tools and technology hit the market, making studio-quality animation immediate and intuitive through a single platform.”

Key features and capabilities of Mindshow include:

• Advanced Voice Integration: Proprietary lip-sync technology converts pre-recorded audio into stylized animated facial performances and character movements.
• Virtual Studio Cameras: Directors capture unlimited angles with multiple cameras with industry-standard lens settings, enabling iterations for instant control and review.
• Seamless Motion Capture (mocap): Generates real-time character expression leveraging industry-standard mocap suits to rapidly evolving camera tracking solutions like Meta Quest.
• Asset Integration Pipeline: Existing character libraries are easily converted into 3D models rigged for performance, maximizing the value of brand assets.

Powered by Unity’s real-time engine, Mindshow puts enterprise-scale virtual production tools within reach of Unity’s global developer community.

Streaming Veteran Joins C-Suite to Scale Enterprise Solution

In addition to unveiling its virtual production platform, Mindshow also announced the addition of streaming veteran David Baron as COO, which the company stated underscores its commitment to scaling its enterprise software platform. A founding executive at Hulu, Baron also held leadership roles at Fox Digital Media, Paramount, and Microsoft, bringing decades of media innovation expertise, according to Mindshow.

“Content distribution hit a historic inflection point when streaming put libraries of content at viewers’ fingertips. Mindshow brings that same accessibility to creation,” said Baron. “Brands can now move from concept to delivery in one production cycle, turning characters into multi-platform properties across social, streaming, previsualization, and beyond. For the business of animation, this changes everything.”

Global Brands Using Mindshow’s Real-Time Animation Solutions

Mindshow noted that these recently announced milestones build on the company’s track record of delivering “high-quality animation at unprecedented speed and efficiency” working with entertainment brands and studios, including Mattel, ESPN, Netflix, Pepsi, and Original Pictures.

“The future of animation lies in smart production technology that scales with creative ambition,” added Bordas. “Mindshow’s secret to staying ahead of the curve for global brand partners? We embraced VR as more than a consumer experience but a breakthrough enterprise tool changing the animation game.”

For more information on Mindshow and its virtual production platform, please visit the company’s website.

Image credit: Mindshow