In Virtual Reality News
June 19, 2024 – VRdirect, a software company specializing in virtual reality (VR) solutions for businesses, has announced from AWE USA 2024 this week the debut of the VRXF file format. According to the company, this technology sets a new standard for creating and sharing VR projects, aiming to unify the currently fragmented VR market.
What is the VRXF File Format?
The VRXF file format, now under VRdirect’s owned patent in the United States, pledges to significantly simplify the transfer and use of VR projects across various devices, from VR headsets to mobile phones, tablets, and web browsers. VRdirect stated that the advancement will help to overcome ecosystem incompatibilities, which have been a major obstacle to VR adoption in the enterprise sector.
“Our goal was crystal clear – to forge a universally adaptable VR framework that fosters seamless integration and interaction across all platforms,” remarked Dr. Rolf Illenberger, CEO of VRdirect. “With VRXF, enterprises can harness VR technology more efficiently, ensuring a smoother, more cohesive digital transformation.”
Key highlights of the VRXF file format include:
Universal Compatibility: Guarantees accessibility and usability of VR projects across a broad spectrum of devices and operating systems.
Patented Technology: VRdirect holds exclusive rights to the technology, which the company hopes will set a new industry standard.
Seamless Integration: Hardware partners are encouraged to embed the VRXF format into their operating systems, streamlining access for enterprise users.
Enhanced Efficiency: Streamlines the creation, editing, and sharing of VR projects.
Is VRXF the PDF equivalent for VR?
VRdirect added that it sees the VRXF as a potential global standard that will hopefully mirror the transformative impact of Adobe Acrobat’s PDF files, with the company anticipating that the VRXF format will help to address current market demands, as well as future trends and challenges.
VRXF marks the next step in VRdirect’s evolution since its 2018 inception. The company’s software solutions have empowered organizations to create and share VR projects effortlessly, with its VRdirect Studio enabling easy VR content creation without the need for expert skills. Content and projects can then be shared globally in real-time using the VRdirect Cloud and VRdirect player for smartphones, tablets, browsers/websites, or VR headsets.
VRdirect’s clients include major enterprises like Siemens, Nestle, Porsche, Deutsche Telekom, and hundreds more around the world.
VRdirect will be showcasing firsthand its VRXF file format at AWE USA 2024 this week, where attendees will be able to experience live demonstrations and interactive sessions. To learn more about the company, click here.
Image credit: VRdirect
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About the author
Sam Sprigg
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.