June 23, 2022 – XR Immersive Tech Inc. (Immersive Tech), a provider of immersive virtual reality (VR) experiences, has recently announced that the company’s UNCONTAINED Hyper-Immersive VR attraction has officially launched with its first client, in Vancouver, Canada.
UNCONTAINED will be available for guests to enjoy for the first time this summer beginning on July 7, 2022 at the popular Playland Amusement Park, as well as at the largest ticketed event in BC, the annual PNE Fair in Vancouver.
Immersive Tech stated that the cooperation with Playland aims to offer a first-look at UNCONTAINED and the experience’s flagship game: ‘Deep Signal’. Playland guests will be able to enjoy hyper-immersive features including heat and cold environmental effects, haptic feedback on consoles, rumble/motion floor, and devices, as well a first ever XR spatial audio system that will allow them to really engage with the experience.
According to the company, its full game experience is, in terms of technical and gameplay senses, unique and ideal for deployment anywhere that has the equivalent of 5 parking spots, whether outdoor or indoor standalone application.
“We are looking forward to hosting the debut of XR Immersive Tech’s UNCONTAINED attraction at Playland and the Fair this summer,” said PNE spokesperson, Laura Ballance. “We are confident that the technology and next-generation experience will be very well received by our guests.”
Playland Amusement Park and the PNE Fair draw visitors of all ages from across British Columbia and around the world. Established in 1910, the PNE sits on 114 acres of land housing Canada’s oldest amusement park, Playland, along with one of the world’s top heritage roller coasters, the Playland Wooden Coaster.
During its operating season of June to September, every year the Playland Amusement Park hosts over 300,000 guests and throughout the year an average of over 3 million visitors will visit Hastings Park.
Immersive Tech CEO, Tim Bieber, added: “As a homegrown Vancouver company we see the iconic Playland Amusement Park as a perfect fit. Not only is it one of Canada’s oldest and greatest amusement parks, it’s a place where we expect to get a lot of feedback from our own extended community. I am excited that UNCONTAINED gets to meet the world in a place so close to my heart. Similarly, I am supremely proud of our team, many of whom call Vancouver their home.”
UNCONTAINED will be available for players throughout the summer, and Immersive Tech added that further event details will be provided as the launch date approaches. For venues interested in UNCONTAINED for their own location-based entertainment offering, units are shipping now.
For more information on Immersive Tech and its its location-based virtual reality platform, click here.
Image / video credit: XR Immersive Tech Inc. / YouTube
About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.