In Augmented Reality and Virtual Reality News
May 15, 2023 – 3D Cloud by Marxent, a 3D visualization platform for home furnishings, has recently announced that it has raised USD $7.5 million in a Series D round of funding. The round was led by Tampa-based entrepreneur and board member Arnie Bellini with additional investment from Lee Arnold, Executive Chair of Colliers International Florida and a long-time investor in the company.
3D Cloud by Marxent’s platform enables furniture, kitchen, bath, and decking retailers and manufacturers to create immersive 3D product experiences that drive conversion and capture operational cost savings. According to the company, there are already a number of high-profile enterprise retailers and brands using its 3D Cloud platform to power 3D commerce experiences.
The company stated that it has plans to open its 3D Cloud platform directly to independent interior designers and professionals, with innovations like artificial intelligence-powered design automation, LiDAR room scanning integration, and self-service, according to the company.
“With the Series D funding, we’ll be able to fast-track the development of our AI and design automation capabilities,” said Beck Besecker, CEO and co-founder of 3D Cloud by Marxent. “Interior and outdoor design professionals are looking for modern, browser-based, and collaborative solutions and will love designing with 3D Cloud applications. Our goal is to create easy-to-use tools that cater to the needs of homeowners, store associates, and design professionals alike. AI is the key to achieving this vision.”
Also commenting on the funding announcement, Lee Arnold, Executive Chair of Colliers International Florida and a long-time investor in 3D Cloud by Marxent, added: “AI will drastically simplify aspects of the design process for independent design pros and enterprise retailers alike. 3D commerce combined with AI is clearly the next frontier in furniture and home improvement retail, and 3D Cloud by Marxent is at the forefront.”
As a B2B SaaS offering, the 3D Cloud platform allows retailers and brands to build applications from a single 3D product catalog. With 3D Cloud, 3D content is created, managed, and published to all 3D applications from a single source of truth for consistency across every touchpoint in the customer journey, according to the company. Applications that run on 3D Cloud include 3D Product Configurators, 3D Sectional Configurator, 3D Room Planner with Design from Photo, 360 Product Spins, 3D Renders, WebAR, augmented reality (AR) retail apps, and virtual reality (VR) retail apps.
This Series D funding round increases the company’s valuation to over $135 million.
For more information on 3D Cloud by Marxent and its 3D product tools for retailers, please visit the company’s website.
Image / video credit: 3D Cloud by Marxent/YouTube
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About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.