D-BOX and FIA Renew Partnership to Drive Growth in Haptic-Enabled Esports

In General XR News

August 20, 2024 – D-BOX Technologies Inc., a provider of haptic and immersive experiences, has announced the renewal of a three year licensing rights agreement with The Federation Internationale de l’Automobile (FIA).

D-BOX, often known for its motion-enabled cinema seats that provide enhanced viewing experiences for moviegoers, also offers a range of haptic technology solutions for various applications, including sim racing and immersive training. The company noted that the renewal of its licensing rights with the FIA helps to reinforce D-BOX’ position as a “pioneer and global leader in haptics.”

D-BOX develops a range of immersive simulated training solutions.

According to D-BOX, the renewed partnership will position the company as the only officially FIA licensed haptic system offered on the market, and will allow D-BOX to deliver its immersive haptic technology to sim racers, professional racing teams, training facilities, sim racing centers and motorsport enthusiasts around the world.

D-BOX noted that the agreement will “lead to a range of FIA Official Licensed Products” developed by D-BOX to the FIA Clubs and all of its retail partners around the world. Under the terms of the agreement, D-BOX will provide its products to support the FIA in leading the growth and development of Esports and, with the two organizations aiming to extend the appeal of the sport to fresh audiences and double global participation in motor sport.

Commenting on the partnership and its aims of growing Esports, Eric Stranne, FIA Esports Project Manager said: “We are delighted that a global brand like D-BOX has shared its support as we continue to develop and grow this sector. We want to expand the global footprint of Esports, attracting a wider audience to the sport by making the experience realistic and truly immersive. D-BOX will play a pivotal role in achieving our aims by helping us and its customers inspire all the gaming industry to reach and inspire millions of potential new fans. We look forward to a strong collaboration together.”

Sébastien Mailhot, CEO of D-BOX Technologies, added: “D-BOX is honored to renew our licensing agreement with the FIA, a globally recognized authority in motorsports. This exclusive official license for haptic systems reaffirms our dedication to providing state-of-the-art motion simulation solutions that enhance training and performance, while also promoting safety and innovation in motorsports.”

For more information on D-BOX and its haptic technology solutions for sim racing, please visit the company’s website.

Image credit: D-BOX

About the author

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.

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